With the recent excitement over “TweetBacks” and other similar Blog / Twitter integration, the question is raised… Should you turn on the auto-tweet function? There are a couple of plugins for WordPress that give you the ability to automatically send a tweet about your new blog post to Twitter. At first glance, this seems like a great idea. Why not save yourself a couple of minutes and have the tweet made for you? After some thought, I have decided that that’s not the way to go.
Why You Shouldn’t Auto-Tweet Your Blog Posts
Especially if you are a Twitter user who shares fun links with people all day, it’s painfully obvious when you are using an auto-tweeter to post about your blog links. Usually the format is dry, and it just informs people that you’ve put out a new blog post. Boring! You’ve just put your time and energy into this article or blog post. Why would you waste this chance to get people excited about it? Nothing says boring like “New Blog Post: http://www.xlkjweirjsdrs.” Create a good headline that relates to the title or concept of your article. Make it something your followers are going to want to click.
Another reason not to use the automatic tweet function is because it kills your opportunities for ReTweets. Maybe somebody reads your article and really enjoys it. They’d love a quick way to share it via a ReTweet, but who wants to tweet “New Blog Post:” The better headline you give your article, the better your odds will be that people will want to share that fun headline with others.
A third reason is that nobody on Twitter wants to follow the guy who ONLY posts links from his or her own websites. Sure if someone follows you that may mean they’d like to check out your work, but they don’t want to feel spammed either. If your stream is “New Blog Post:” over and over, that makes you look like you’re just trying to use Twitter for self promotion. Giving your articles interesting headlines will blend them in with the other fun articles you’re sharing with people. If they appreciate your normal links, they’ll be glad to read the articles that happen to come from your site, too.
Think about these things before you get too excited about your new ability to have your blog posts automatically announced to Twitter. Sure it’s easier, but is it really generating the highest amount of traffic to your site?